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The chocolate confectionery market consists of boxed chocolate, chocolate countlines, chocolate straightlines, molded bars, novelties and other chocolates. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2014 annual average exchange rates.

Market analysis The European market is already highly developed in chocolate consumption, which means that the market is producing low growth in this stage of its development. The market is not expected to move out of low growth levels within the forecast period to 2019.
In Europe like many other developed markets, the primary area for growth in recent years has been from more premium products with premium companies benefiting. This includes products that have moved away from classic chocolate varieties into a period where more experimental and high cocoa options are become preferred. But also developments in healthier chocolate lines are helping to drive the market, but not so much that it will move the market out of this period of low growth.
The European chocolate market had total revenues of $43,689.4m in 2014, representing a compound annual growth rate (CAGR) of 2.6% between 2010 and 2014. In comparison, the German and UK markets grew with CAGRs of 1.9% and 1.5% respectively, over the same period, to reach respective values of $7,943.6m and $7,752.7m in 2014.
Market consumption volume increased with a CAGR of 1.6% between 2010-2014, to reach a total of 3,490.7 million kilograms in 2014. The market’s volume is expected to rise to 3,736.3 million kilograms by the end of 2019, representing a CAGR of 1.4% for the 2014-2019 period.
The Molded bars segment was the market’s most lucrative in 2014, with total revenues of $13,681.7m, equivalent to 31.3% of the market’s overall value. The Boxed Chocolate segment contributed revenues of $10,741.2m in 2014, equating to 24.6% of the market’s aggregate value.
The performance of the market is forecast to decelerate, with an anticipated CAGR of 2.4% for the five-year period 2014 – 2019, which is expected to drive the market to a value of $49,076.9m by the end of 2019. Comparatively, the German and UK markets will grow with CAGRs of 1.6% and 1.1% respectively, over the same period, to reach respective values of $8,599.1m and $8,187.1m in 2019.


Molded bars is the largest segment of the chocolate confectionery market in Europe, accounting for 31.3% of the market’s total value. The Boxed chocolate segment accounts for a further 24.6% of the market

Geography segmentation

Germany accounts for 18.2% of the European chocolate confectionery market value. United Kingdom accounts for a further 17.7% of the European market.

Market share

Mondelez International Inc. is the leading player in the European chocolate confectionery market, generating a 20.2% share of the market’s value.
Mars, Inc. accounts for a further 13.9% of the market.

Market distribution

Supermarkets / hypermarkets form the leading distribution channel in the European chocolate confectionery market, accounting for a 35.3% share of the total market’s value. Independent Retailers accounts for a further 23.1% of the market.

Market value forecast

In 2019, the European chocolate confectionery market is forecast to have a value of $49,076.8 million, an increase of 12.3% since 2014. The compound annual growth rate of the market in the period 2014–19 is predicted to be 2.4%.

Market volume forecast

In 2019, the European chocolate confectionery market is forecast to have a volume of 3,736.3 million kilograms, an increase of 7% since 2014.
The compound annual growth rate of the market in the period 2014–19 is predicted to be 1.4%.

Five forces analysis

The chocolate confectionery market will be analyzed taking manufacturers of boxed chocolate, chocolate countlines, chocolate straightlines, molded bars, novelties and other chocolate as players. The key buyers will be taken as retailers, and cocoa farmers and producers of raw materials for packaging as the key suppliers.

The European chocolate confectionery market is fairly concentrated, with the top four players accounting for almost 60% of the total market value.
The European chocolate confectionery market includes the presence of leading players Ferrero, Mondelēz International, Mars, and Nestle. Larger buyers achieve greater influence through factors such as economies of scale and purchasing power. Important raw materials such as sugar and cocoa products are bought on commodity markets, and manufacturers have little control over their prices, although maintaining stocks of raw materials and engaging in practices such as hedging can reduce the effect of input price volatility.

Wie zijn de top 5 grootste Choco partijen?

Nestle SA

Nestle SA(Nestle) is a nutrition, health and wellness company. The company’s productportfolio includes baby foods, bottled water, cereals, chocolate andconfectionery, coffee, culinary products, chilled and frozen foods, dairyproducts, drinks, nutritional products, and ice-cream. It also manufacturescooking aid products, pet care products, sports nutrition products, and weightmanagement and pharmaceutical products. Nestle markets its products underseveral brands including Aero, Cerelac, Chocapic, Nescafe, Boost, Kit Kat,Crunch, S. Pellegrino, Perrier, Nido, La Laitiere, Carnation, Milo, Nestea,Nesquik, Dreyer’s, Movenpick,Alpo, Beneful. Along with its subsidiaries, associated companies and jointventures, the company conducts business operations worldwide. Nestle isheadquartered in Vevey, Waadt, Switzerland. 
323,000employees | Annual revenue of US$M 91,213.9

Chocoladefabriken Lindt & Sprungli AG

Chocoladefabriken Lindt & Sprungli AG (Lindt) manufactures, distributes, and markets ofchocolate products. The company’s productsinclude milk and dark chocolates, tablets, pralines, chocolate eggs, truffles,cheesecakes, brownie and cookies. It markets these products under variousbrands such as Lindt, Ghirardelli, Caffarel, Hofbauer, Kufferle, Russell Stover,Whitman’s, and Pangburn’s. The company sells its productsthrough several channels such as department stores, retail outlets, andboutiques. It also markets its products through various ecommerce channels.Through independent distributors, and subsidiaries, the company operates inEurope, the Americas, the Middle East and Asia-Pacific. Lindt isheadquartered in Kilchberg, Zurich, Switzerland. 
13,168employees | Annual revenue of US$M 4,153.2  

Arcos Dorados Holdings Inc.

ArcosDorados Holdings Inc. (Arcos Dorados) is engaged in owning, operating and franchising of McDonald’s restaurants. The company offers products such as Bigmac, happy meal, etc. Arcos Dorados also offers customizable beverages, lattes, cappuccinos, mochas, hot and iced premium coffees and hot chocolate. The company operates franchisestores in four categories such as free standing, in-store, mall store, and foodcourt. The company operates in Argentina, Brazil, Chile, Colombia, Mexico,Panama, Peru, Puerto Rico, Uruguay and Venezuela. Arcos Dorados is headquartered in Montevideo, Uruguay. 
8,806employees | Annual revenue of US$M 3,319.5

The Hershey Co

The HersheyCompany (Hershey) manufactures and distributes chocolate and non-chocolateconfectionery. Its major products include chocolate; sugar confectionery; gumand mint refreshment products; pantry items including baking ingredients,toppings and beverages; and snack items such as spreads, meat snacks, bars andsnack bites and mixes. The company offers its products under various brandsincluding Hershey’s, Reese’s, Kisses, Jolly Rancher and IceBreakers. Hershey, through licensing agreement, also offers several third-partybrands including Kit Kat, Cadbury, York, Jolly Rancher, and Milk Duds. The company’s major customers are food stores, drug stores, mass merchandisers, convenience stores,clubs and military channels. Hershey is headquartered in Hershey, Pennsylvania, the US. 
15,360employees | Annual revenue of US$M 7,515.4

Fuji Oil Holdings Inc

Fuji OilHoldings Inc. (Fuji Oil) is a holding company that manufactures and distributesfood products. The company’s productportfolio comprises oils and fats, ingredients for chocolate and bakery, andsoy protein. Fuji Oil sells its products under Melano, Palkena, Choco Seed,Palmel, Cook Pal, Unishort, Soy Crema, Soyafarm and Lacrel, brand names. The company’s major clients include manufacturers of food products, beverages, confectionery, restaurantand ready-made meals. The company operates across China, Europe, the Americasand Asia-Pacific. Its major production facilities are located in Kansai andKanto regions of Japan. Fuji Oil is headquartered in Osaka, Japan.
5,092employees | Annual revenue of US$M 2,7760